Ep 08: Digital Fitness: Pricing, Packaging and Platform
Listen on…
We’ve all been thrown into teaching virtually this year and for, I would say, 99% of Instructors, this has been a MASSIVE learning curve. Trying to figure out the audio, the staging, the platform, the booking system, the payment provider. It’s been a lot to learn in a very short amount of time.
I’ve had a lot of Instructors asking for advice on how to simplify virtual and so I wanted to bring Kal from Onpodio onto the podcast. Onpodio provides a full-service product for Instructors that facilitates the running of live and virtual classes. Onpodio is one of a number of different providers available to Instructors that take all of the complication out of virtual and, if you’re struggling with trying to manage a million different elements of the virtual process, then I’d highly recommend considering this type of approach.
In the first 15 mins of our chat, we talk about the platform, so if you’re looking for a better digital solution then listen in. But if you’re already pretty happy with your digital delivery, then you can skip ahead 15 mins to the really juicy stuff. This is where we discuss some of the trends that have emerged in digital in 2020 and Kal also talks about how to set your class pricing (which I know is a very hot topic) and also manage your membership packages. There are some great nuggets of advice which I’m sure will be helpful no matter what stage you are in the digital journey.
Here’s a glance at this episode…
(4:25) Kal talks about Onpodio and how he founded the company
(12:00) Will asks Kal how COVID-19 impacted the software he had created and how he had to pivot
(14:20) Kal talks about what solution onpodia offers instructors
(21:08) Will asks Kal about the trends he’s observed around the fitness industry
(24:50) Kal talks about the biggest challenges and issues he sees instructors facing with running their own business and going digital
(26:40) Kal compares live-streaming vs on-demand
(29:38) Will and Kal talk about the trend of instructors not charging enough and what price is good to charge right now
(32:30) Kal talks about the importance of carving a niche and personalization
(40:40) Kal makes recommendations on what to focus on and how many pricing options to offer
Links mentioned in this episode:
onPodio.com (Use code SH1FT to receive a $50 sign up bonus upon hitting 50 paid bookings)
Ultimate Guide to Becoming a Virtual Fitness Professional in 2020
Will’s Facebook, Instagram and Email Address
8 Things Every Instructor Should Do in 2020
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