Ep 62: What Instructors NEED To Know About Social Media
Listen on…
Today on the podcast, Will is talking with Rachel Holmes about all the things Instructors NEED to know about showing up on social media in 2023. Rachel is both a fixture in the UK fitness circuit and also smashing it on social media right now, so we really wanted to pick her brain and get her top tips for GX Instructors.
Rachel is a seasoned fitness professional who transitioned from being a BMX champion (yes, you read that right) to a fitness Instructor, and is now teaching fitness professionals how to monetize their knowledge and build recurring income.
In this episode, Will and Rachel talk about what platforms Group Fitness Instructors should be on, mindset shifts for overcoming lack of motivation and self-confidence so you can show up online, and her recommended strategy for local vs online Instructors!
Enjoy the episode!
Here’s a glance at this episode…
(01:26) All about Rachel’s background in fitness (and BMX?!)
(12:44) What Rachel is doing in her fitness business now
(14:41) How Rachel has mastered being authentic, present, and motivated on social media
(15:46) Capitalizing on what you enjoy and are good at
(18:36) What platforms should an Instructor be on?
(22:41) Struggling with self-confidence when putting yourself out there on social media
(25:31) How do you plan out content?
(28:21) The best tools for creating social media content
(29:29) How do you motivate yourself to post when you don’t feel like posting?
(33:37) Rachel’s thoughts on TikTok
(37:47) The type of content Rachel puts on Youtube
(41:02) Rachel and Will discuss what platforms group fitness business owner should prioritize in terms of getting customers
(44:27) Don’t be afraid to try new things
(45:57) Kelly’s one learning from using social media to promote her business
(47:19) Kelly’s prediction for where the fitness industry is going to be this time next year
Links and References mentioned in this episode:
Rachel’s Instagram, Facebook, TikTok, and online studio
Will’s Facebook, Instagram and Email Address
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